Between the Lions Services (BTL) is named with the Egyptian earth deity, Aker, in mind. Aker is the deification of the horizon and represents where the sun rises in the East and the sun sets in the West. For BTL, it represents the significance of what happens within each of us between life and death and also living in balance. It's a reminder of the importance of continuing to learn and grow throughout life. Reading books play an important part in that.
Through our marketing and book publishing services, BTL helps entrepreneurs live in their purpose and businesses share their special gifts with wider audiences to help more people learn and grow.
Headed by Rhea Welch, BTLS has over twenty years demonstrated history working with companies of all sizes to execute market-facing initiatives. We now also apply that experience to book publishing as well.
Founder, Creative Head
Rhea Welch is the Founder and Creative Head of Between the Lions Services. A Marketing Manager and Consultant, Rhea has worked for, and extensively partnered with, Fortune 500 companies and agencies on digital marketing and marketing strategy campaigns. Rhea is a graduate of Howard University and Baruch College. Follow Rhea on Instagram.
Your creative partner helping you leave your mark
between the lions.